"It's perfect for pro athletes and other men who need to make amends," Ziles president says
NEW YORK --- Ziles Jewelers announced today the launch of a new, high-priced jewelery line aimed at men who have cheated on their wives. Company president Bob Brenneman introduced the collection at a packed press conference.
"We've always focused on the romance market and diamond engagement rings," Brenneman said. "But then we thought --- what happens after the wedding? What about all those men who cheat? It's a market with almost untapped potential."
Brenneman admitted that accusations of cheating by high-profile athletes and politicians was the impetus for the collection. "Clearly those kinds of guys have all kind of money, and their wives are used to the good life," the company president said. "These women aren't going to be mollified by one carat."
Prices for the collections start at $500,000. Items include 'The Vanessa,' a five-carat rock that "costs as much as a house," Brenneman joked. "And we're also working on 'The Ellin,' which doesn't have a price yet, but it's going to be substantial."
